President & CEO,
Calof Production Services, LLC
Rochelle Calof is the driving force of Calof Production Services, LLC, (CPS), a full-service direct marketing firm offering a myriad of services, including creative design, interactive services, marketing strategy, print, lettershop and fulfillment. She has been instrumental in developing and managing direct marketing programs for 30 years and is a nationally recognized leader in the marketing industry.
Drawing on many years of her expertise, she has created complex, large-scale direct marketing programs in a number of vertical markets. A few of her specialties: banking and finance, consumer credit, airline travel, telecommunication services and pharmaceutical products.
CPS develops customer acquisition strategies centered on intelligent market segmentation, market revenues, contribution margin, customer penetration, satisfaction, retention, market share development and value-added products and services across the business spectrum, including Database Marketing Services, Personalization, Bindery and Print and Mailing Services.
Rochelle has been trusted to create major customer acquisition and retention programs for some of America’s most valuable brands. Companies such as MCI, Visa, Chase, American Express, Deutsche Bank Worldwide, Allscripts Pharmaceutical, Abbott Laboratories - Hospital Products Division, Loyola University Health System, Northwest Airlines, American College of Surgeons, Pacific Coast Surgical Association, Northern Trust Bank, Themis Bar Review, Aptus Health and Takeda Pharmaceuticals have turned to Rochelle to build relationships with their customers and maximize return on their direct marketing investments. In the course of decades spent building successful programs for Fortune 50 companies and major consumer brands, Rochelle has received national recognition and several industry awards.